Olivia Randall, head of experience at Jack Morton Australia was previously appointed account director and senior producer. Olivia has worked on brand experiences for clients such as Officeworks, Telstra, Nespresso, BWS, Samsung, The War on Waste, Google and many more.
Producing events and experiences for brands that span over all shapes and sizes, she has developed the key skills needed to create engagement for the clients and for those who follow the brands. Olivia has strong client management skills that make her resilient and ensures quality work. Power Trip
LBB> What lasting impact has the experience of the pandemic had on how you and your agency think about and approach production?
Olivia> The past few years have been a circuit breaker. It’s with massive force disrupted processes, format, skills, cost, supply chain in every way. The pandemic has forced an exceptionally agile industry to reinvent, multiple times. We’re now reaching some sense of stabilization for the first time and our values, and mindsets have developed and caught up with current technology.
Ultimately, the client experience used to be one directional, the client would approve a creative execution and it would go from ideation and into production – post pandemic we’re seeing shift with our clients and what their needs are. Which has forced us to think about production differently. We need to work hand in hand with creatives to develop ideas that are limitless and be the shepherds of creativity. We think about every element strategically, in where it lives, and where it lives on.
LBB> If you compare your role to the role of the heads of TV/heads of production when you first joined the industry, what do you think are the most striking or interesting changes?
Indoor Switchgear And Controlgear Olivia> The speed. I mean that in terms of the speed of trends, and creative delivery as well as the time allocated for production to take place. Both will at some stage hit an inflection point and the (brand experience) industry will require on technology to keep us at this speed. I look forward to seeing the developments here in the future.