Market reports for the global cycling industry
Slovenian tool specialist Unior has been selling red coloured Bike Tools in the US, UK and other markets for a number of years. Bike Crank Tool
Due to increasing demand, and user feedback, the business has decided to effect this change globally as of the 17th of April 2023.
In making the announcement the business states that it is simply a cosmetic change to the handles and coloured elements of our tools, with a spokesperson commenting, “There are no material changes and you can remain confident of our premium quality.”
Unior is famed for its ‘Made For Work’ ethos, backed up with a limited lifetime warranty.
Using red globally means simplified operations and uniform appearance for the Slovenian tool manufacturer. Important to note: Unior manufactures a wide range of hand tools. Only the Bike Tools are changing to red. The rest of the range stays the same.
Unior is distributed by Zyro Fisher across the UK and Ireland.
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